Name: Sylvie Froger
Position: Founder and Director
Company: Simply London Relocation
Simply London Relocation, Founder and Director (United Kingdom): 2012 – Present
Rapiscan Systems, HBS Marketing Director (United Kingdom): 2011 – 2012
Accsys Technologies, EMEA Marketing Manager (United Kingdom): 2009 – 2011
HoMedics, European Marketing Manager (United Kingdom): 2008 – 2009
Bosch, Brand and Product Manager (United Kingdom): 2004 – 2008
Bosch, Product Manager (Switzerland) 1999 – 2004
Bertelsmann, Market Research Executive (Munich): 1998 – 1999
A: I wanted to offer the service I did not get myself as a multi-country expat with no support. I had a nightmare moving from one country to the other by myself! This led to the creation of Simply London Relocation, which specialises in relocating families to London.
A: This was the reason why I set it up. I have learnt more about relocation services through my own experience than in all my years in the industry!
A: Be sure that you can cope with other people’s emotions (positive and negative). Be consistent. Be thoughtful. Be respectful. Never assume, always check.
A: They do and they don’t. The bigger challenge at the moment is the amount of information available online, from various, sometimes unreliable sources. I see so many things online which are incorrect! It is great to be able to do some pre-research on a destination but it doesn’t replace the local, personal knowledge, and evaluation of the different options according to each family’s personal situation. That is what the Internet definitely does not do, and that gives us more value as a destination service provider than the mere function of providing information.
A: School, school, and school. We never separate the school search from the home search when relocating families, as they go hand in hand. In a way, finding the home is the easy step when compared to the school search.
A: Managing expats’ expectations about the London rental property prices and size. Choosing the right area and address can be a significant issue, particularly when families choose to use the state school system (this is becoming more frequent), which requires an address in the correct catchment area to accept applications. Finding a parking space during property viewing days can be impossible!
A: Employers tend to focus on the ‘hard’ services, like removal, home search and school search. A lot more expert advice is needed on cultural differences, tax systems, insurance and healthcare. These topics are just as stressful for expats as finding the right home and school.
A: Departure services; how can you focus on your destination when you have so much to sort out in your home country? Also, pre-move and post-move services need to be improved, such as; tax and budgeting advice, intercultural and language training, spousal career coaching. If the family is happy, the assignee will perform at work.
A: The pressure on the rental market is easing a little bit, which will enable us to have more negotiation power over landlords. The pressure on some schools (not all) is also easing a little bit, giving more choice to incoming families. Brexit might bring opportunities for the relocation service providers with packages including immigration support for European nationals, so it is certainly not all negative. Uncertainty is also to be expected though, so we are braced for change.